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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Jun 22, 2021

Our previous episode with Kasim Aslam was one of our most popular ever, and he’s back! A few weeks ago, we conducted a survey asking our Perpetual Traffic listeners to tell us the number one thing they want to solve in their businesses today. 

 

Not surprisingly, they want to grow and scale.

 

Ralph Burns chatted with Kasim, Founder and CEO of Google Ads agency Solutions 8, to talk about that very thing. Kasim believes the two most important components to growing and scaling a successful business are people and processes. He shares some expert tips on ensuring you’ve got the right ones in place. He also discusses practicals for creating and enforcing processes, incentives for keeping them up to date, and how to make them work for your people and your business at every stage of the game.



IN THIS EPISODE YOU’LL LEARN:

  • Ways to effectively duplicate and outsource yourself and your brain
  • Where to start with process development and documentation
  • How to involve your team in the creation and update of processes
  • How to identify and eradicate weaknesses in your processes



LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 304: How to Get Insane Google Smart Shopping ROAS with Kasim Aslam

Solutions 8

Episode 300: How to Launch a Product From Scratch

The CheckList Manifesto: How to Get Things Right

Extreme Ownership: How U.S. Navy Seals Lead and Win

 

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.



Jun 15, 2021

Sounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week’s episode is one you NEED to listen to, especially if you have an ecommerce business.

Ralph Burns and his guest, Tanner Larsson, Co-Founder of Ecom Insider and Buildgrowscale.com, talk about a new way to think about increasing your revenue that doesn’t involve getting more traffic. Tanner will teach you all about revenue optimization, a more holistic way to optimize your Customer Value Journey, and why it might be a better thing to focus on than conversion rate optimization.

They also discuss the biggest mistakes that most business owners are making and many ways that you can get more money out of the traffic you already get.

IN THIS EPISODE YOU’LL LEARN:

  • Don’t try to extract your profit from your initial sale (and what to do instead)
  • The 3 ways to grow your business, and the 2 you should be giving more attention to
  • How to increase your revenue by selling to your existing customer base
  • Tactics to optimize your Shopify store to keep your customers coming back and staying longer
Jun 9, 2021

157,362 leads generated. In 8 weeks. For just $1.08 per lead. All from 1 Facebook campaign! 

Join the experts as they share the exact strategy Molly used to achieve these results… and how you can apply it to your next Facebook ad campaign.

We break down everything—the research process, how the ad sets were set up, how Molly maximized the relevance score, why ad sets were removed or boosted, and what the results from the campaign were.

If you want to improve how you’re managing your own Facebook ad campaigns, grab a notebook and tune into this episode.

IN THIS EPISODE YOU’LL LEARN:

  • The 1 technique Molly used to skyrocket the social proof on her ads
  • The 6 steps to expand your research so you can find the best audiences for your ad sets
  • How to cull the bad ad sets and boost the better ones
  • What to do if you’re getting cheap link clicks but no conversions
Jun 1, 2021

Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your CPA and keep your high-click through rate and low cost-per-click.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher.

Jun 1, 2021

Know you’re spending too much on customer acquisition but can’t figure out what’s going wrong? In this episode, you’ll learn how to look through your Ad Manager data and figure out what’s causing your high CPAs. Listen to learn the 3 causes and 3 solutions so you can lower your CPA and keep your high-click through rate and low cost-per-click.

Our Partners:

How To Double Your Customers, Sales and Profits with A/B Testing (Free Book from Conversion Fanatics!)

Free Training: How to Generate Leads and Revenue with an Automated Chatbot

Get One Month of Free Content from BKA Content (CODE: Perpetual)

Sendlane’s 2021 eCommerce Email Marketing Playbook

Resources Mentioned In This Episode:

Unlock Your Business Potential By Advertising on Social Media with Tier 11

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions

Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns

Episode 136: Use These 3 Facebook Messenger Blueprints to Acquire More Customers, Leads, & Subscribers

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

Episode 160: Not Getting Conversions with Facebook Ads? Follow These 11 Steps

WordStream: Everything You Know About Conversion Rate Optimization Is Wrong

Shop.org

DigitalMarketer Lab Elite

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

May 25, 2021

What’s the biggest mistake you can make in your first paid traffic campaign? This week we’re talking about the importance of finding your perfect audience—and why you should never start your campaigns before it’s nailed down. Listen to learn the 3-step strategy paid ad experts use to make sure they’re targeting the right audience, every time.

Our Partners:

Get 50% off your first month with No Limit Creatives (code: PTPODCAST)

Build Your eCommerce Website on Wix

Start your free trial of Oribi (and get 20% off with code: digitalmarketer)

Resources Mentioned In This Episode:

Unlock Your Business Potential By Advertising on Social Media with Tier 11

Episode 60: All I Really Need to Know About Paid Traffic I Learned at a Kid’s Birthday Party

Episode 82: The Death of Organic Social Media with Mike Stelzner

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

May 18, 2021

You’ve heard of Snapchat and TikTok, but are you actually advertising on these channels? In this episode, Savannah Sanchez, CEO and founder of The Social Savannah, explains the advantages of these platforms over Google and Facebook. Listen to learn how to create convertible ads on TikTok, why she would add Snapchat to a marketing strategy before TikTok, and how Savannah uses post-purchase surveys.

Our Partners:

Get 50% off your first month with No Limit Creatives (code: PTPODCAST)

Build Your eCommerce Website on Wix

Start your free trial of Oribi (and get 20% off with code: digitalmarketer)

Resources Mentioned In This Episode:

Unlock Your Business Potential By Advertising on Social Media with Tier 11

The Social Savannah

FREE Snapchat Ad Credits (thanks Savannah!)

Savannah on Twitter

Savannah on YouTube

Facebook Ad Creatives Only Facebook Group

Ralph on Twitter

Episode 302: iOS14 Attribution: Where’s Your Money Going?

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

May 11, 2021

This week we’re rerunning one of our previous episodes that we want to make sure you’ve heard. If you’re thinking running Facebook ads is a “set it and forget it” game—think again. In this episode, we cover common mistakes people make when setting up a Facebook ad campaign and go over an 11 step checklist to fix campaigns that aren’t converting.

Our Partners:

Get 50% off your first month with No Limit Creatives (code: PTPODCAST)

Build Your eCommerce Website on Wix

Start your free trial of Oribi (and get 20% off with code: digitalmarketer)

Resources Mentioned In This Episode:

Unlock Your Business Potential By Advertising on Social Media with Tier 11

 Episode 54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions

Episode 144: Why This is Still the Best Time to Be a Facebook Marketer (Plus… Insights from Facebook’s NYC Office)

Chrome Extensions

Setting Your Spending Limit

Ads Not Approved?

Ads Pending Review

Improving Your Pixel’s Performance

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

May 4, 2021

If you’re not using Google Smart Shopping yet, this week’s guest is about to inspire you to open an account today. In this episode, Kasim Aslam gives us a deep dive into Smart Shopping on Google and why he believes it’s the best algorithm on the market right now. Listen to learn how to add Smart Shopping to your marketing strategy with Kasim’s advice for business owners and agencies.

Our Partners:

Unlock Your Business Potential with Social Media Advertising

Get 50% off your first month with No Limit Creatives (code: PTPODCAST)

Build Your eCommerce Website on Wix

Start your free trial of Oribi (and get 20% off with code: digitalmarketer)

Resources Mentioned In This Episode:

The 3X Shopify Challenge

Google Ads Mastery Program with Kasim

About Smart Shopping Campaigns

Global Trade Item Number (GTIN)

Solutions 8

Episode 302: iOS14 Attribution: Where’s Your Money Going?

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Apr 27, 2021

With over 200 responses to our Perpetual Traffic Survey, the results are in. In this episode, we’ll talk about the results we got and what this means for the future of our Perpetual Traffic business. Listen in on how we’re ideating our upcoming product based on your biggest challenges and frustrations.

Listen To Learn:

  • How we’re using the challenges and frustrations found in the survey to figure out which product works best for our audience
  • Different strategies for creating your own results that can help you find the best product to create
  • The importance of your entry-point offer (and why multiple entry-points are ideal)

Our Partners:

Save $700 on your Ad World 2021 Ticket!

Build Your eCommerce Website on Wix

Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing

BotBuilder’s Chatbots That Deliver Results (Without The Work) 

Resources Mentioned In This Episode:

Page Insights

AnswerThePublic

Subscribe to the weekly Scalable Memo

Grow Your Agency Without Working Nights & Weekends

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Apr 20, 2021

Attribution has always been a mystery in marketing, but with the newest iOS changes it’s only becoming harder to figure out. In this episode, Angela Ponsford joins Ralph and Amanda to talk about how the new iOS changes have been playing out and the latest on attribution. This is essential information for everyone with established and new businesses (like us!) looking to get the most from Facebook ads. And don’t forget to get the Tactical Troubleshooting Checklist for FREE ($297 value!) by filling out our survey at tiereleven.com/survey

Listen To Learn:

  • What it means to triangulate your data
  • Choosing your attribution model
  • The importance of moving away from constantly checking your account (and why it will save your sanity!)

Our Partners:

Save $700 on your Ad World 2021 Ticket!

Build Your eCommerce Website on Wix

Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing

BotBuilder’s Chatbots That Deliver Results (Without The Work) 

Resources Mentioned In This Episode:

Get the Tactical Troubleshooting Checklist For FREE ($297 Value)

Ralph on Twitter

Andrew Foxwell on Twitter

Dee Deng on Twitter

Eric Seufert on Twitter

Episode 289: Digging Deeper: What You Can Do Right Now to Prepare for iOS 14

Episode 287: What Facebook Marketers Need to Know About the iOS 14 Update

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Apr 13, 2021

Want an inside look at how agencies are able to scale to the coveted million-dollar mark? In this episode, General Manager at Scalable Brand Studios Erin MacPherson joins Ralph and Amanda to talk about what it’s like to be inside of a growing agency and working through the inevitable challenges that come with growth. And, don’t forget that you can still grab the Tactical Troubleshooting Checklist for FREE ($297 value)—link below!

Listen To Learn:

  • What it’s like to hire as a remote agency
  • The importance of helping your employees as say no
  • What to expect from firing a customer and how to figure out if you can afford to let them go

Our Partners:

Save $700 on your Ad World 2021 Ticket!

Build Your eCommerce Website on Wix

Conversion Fanatic: How To Double Your Customers, Sales, and Profits with A/B Testing

BotBuilder’s Chatbots That Deliver Results (Without The Work)

 

Resources Mentioned In This Episode:

Get the Tactical Troubleshooting Checklist for FREE ($297 value!)

Grow Your Agency Without Working Nights and Weekends

The Tier 11 Agency Manifesto

Who is DigitalMarketer?

DigitalMarketer: We Believe

DigitalMarketer Certifications (HQ)

BossBabe

Erin MacPherson on LinkedIn

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Apr 6, 2021

Things are about to get interesting. Perpetual Traffic is about to build a business AND give you a front-row seat to the experience. Watch us start a business in real-time and come along for the ride as we figure out what our product is going to be and how we’ll market it. Have a few minutes to fill out our survey? Visit tiereleven.com/survey and get the Tactical Troubleshooting Checklist ($297 value) for free!

Listen To Learn:

  • Why we want to start a business centered around Perpetual Traffic
  • What to expect from your front-row seat to our newest endeavor
  • How we plan to kick off our business with a listener survey (we’d love if you filled it out!)

Our Partners:

Save $700 on your Ad World 2021 Ticket!

Get a Free Trial of Oribi and 20% off with code: DigitalMarketer

Get 50% off of Ad Creatives with code PTPODCAST

Resources Mentioned In This Episode:

Get the Tactical Troubleshooting Checklist for FREE ($297 value!)

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mar 30, 2021

How much does it typically cost to acquire a customer through the “right” channels? Figure out how much you can afford to pay based on more than just your Customer Acquisition Cost and Customer Lifetime Value.

Listen To Learn:

  • How to figure out your Customer Acquisition Cost
  • The importance of narrowing down your Customer Lifetime Value (and how to calculate it)
  • How to add refunds, cost of goods sold, and more into your business costs

Our Partners:

Save $700 on your Ad World 2021 Ticket!

Get a Free Trial of Oribi and 20% off with code: DigitalMarketer

Get 50% off of Ad Creatives with code PTPODCAST

Resources Mentioned In This Episode:

Work with Tier 11

How Much Can You Afford to Pay to Acquire a Customer? The 5-Step Customer Acquisition Cost Formula

Listen & Win an Apple Giveaway!

How To Calculate Your Average Customer Value (And Why It Matters)

Customer Value Optimization: How to Build an Unstoppable Business

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mar 23, 2021

Content is powerful. It builds relationships with your audience and turns readers, viewers, and listeners into customers. In this episode, Angela Ponsford joins Ralph Burns and Amanda Powell to talk content. Listen to learn how DigitalMarketer created a successful repeatable process for marketing through content, the importance of knowing your ‘big idea’, and how you can create a content marketing strategy similar to DM’s.

RESOURCES MENTIONED IN THIS EPISODE

Get Results Like This with Tier 11

Work at Tier 11

Save $700 on your Ad World 2021 Ticket!

Get a Free Trial of Oribi and 20% off with code: DigitalMarketer

Get 50% off of Ad Creatives with code PTPODCAST

Definition: The A-Team

The Ultimate Guide to Digital Marketing

Architect a Brand that Builds Authority & Actually Increases Sales

theCLIKK

Russ Henneberry’s Website

Ralph on Twitter

Episode 295: How ‘The Teach & Pitch Video Formula’ 52X’d a Business in 18 Months

 

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mar 16, 2021

Content marketing still works...and it works really well. In this episode, founder of Superpath Jimmy Daly explains why content marketing matters and how to find opportunities in what feels like a saturated content world. Listen to learn how to start your content marketing strategy, if you should worry about SEO or not, and how long you need to wait before you quit.

RESOURCES MENTIONED IN THIS EPISODE

Get Results Like This with Tier 11

Work at Tier 11

Save $700 on your Ad World 2021 Ticket!

Get a Free Trial of Oribi and 20% off with code: DigitalMarketer

Get 50% off of Ad Creatives with code PTPODCAST

Animalz

Superpath’s AMA with Animalz

Julie and Julia | IMDB

Join the Superpath Slack Community

Jimmy on Twitter

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mar 9, 2021

The foundation of marketing isn’t difficult: sell people stuff they need. As marketers, it’s easy to overcomplicate what it takes to get a brand off the ground. In this episode, Dave Gerhardt, CMO at Privy, explains how to market a new company that isn’t well known in their industry (yet!). Listen to learn how he created Drift’s marketing strategy, was able to use a podcast to grow their reach, and gained traction against established competitors.

RESOURCES MENTIONED IN THIS EPISODE

Get Results Like This with Tier 11

Work at Tier 11

Get a Free Trial of Oribi and 20% off with code: DigitalMarketer

60+ Free Ad Creatives For Social (thanks No Limit Creatives!)

Dave on Twitter

Dave’s Podcast B2B Marketing

Drift’s Podcast Seeking Wisdom

Dave’s Marketing Group: The Leading Community for Modern B2B Marketing

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Mar 2, 2021

This week we’re featuring a case study that Tier 11 just presented to Facebook (yup, it was that good). In this episode, Ralph explains how Tier 11 helped a client go from $8,000 in revenue to $430,000 in revenue in just 18 months. Listen to learn Tier 11’s 5-step process, the importance of audience levels, the video formula that brought it all together, and more.

RESOURCES MENTIONED IN THIS EPISODE

Get Results Like This with Tier 11

Work at Tier 11

Get a Free Trial of Oribi and 20% off with code: DigitalMarketer

60+ Free Ad Creatives For Social (thanks No Limit Creatives!)

How Video Ads Work on Facebook

Facebook Ads Guide

Facebook Lead Ads

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Feb 23, 2021

Building campaigns for scale takes strategy. In this episode, Angela Ponsford joins Ralph to talk about how to build campaigns with the intention of scaling them to huge numbers. Listen to learn what’s new in the Facebook advertising world, what’s working well right now, and get a full rundown of The Ads Lab™ process (full episode on this coming soon).

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

Tier 11 is Hiring! | Careers at Tier 11

How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic

Get one month of FREE blogging from BKA Content

The eCommerce Segmentation Handbook | Sendlane

Facebook: About the Data-Driven Attribution model

Facebook blocks users from sharing news in Australia

Apple: IDFA iOS 14 Change Coming Early Spring

The Ad Grid: How to Build Traffic Campaigns that Convert Higher and Scale Faster

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Feb 16, 2021

Today we’re talking about something that impacts all of your marketing efforts but doesn’t *technically* involve traffic or conversions. In this episode, Ralph and Amanda talk about the 90 Day Strategy each of their teams runs through to make sure they’re on track. Listen to learn how DigitalMarketer and Tier 11 run their leadership meetings, why it keeps everyone focused and on track, and the secret behind “Big 3’s” (make sure to get your post-it notes ready).

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

Tier 11 is Hiring! | Careers at Tier 11

How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic

Get one month of FREE blogging from BKA Content

The eCommerce Segmentation Handbook | Sendlane

Traction: Get a Grip on Your Business by Gino Wickman

Good to Great by Jim Collins

Scaling Up: How a Few Companies Make It...And Why the Rest Don’t by Verne Harnish

ELITE Growth Accelerator

Episode 292: How Live Bearded Exploded Their Online Conversions with Justin Christianson

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Feb 9, 2021

Marketing focuses a lot on traffic and conversions and too little on what happens next—even though getting a new customer is much more expensive than retaining your current customers. In this episode founder of Conversion Fanatics, Justin Christianson, talks about the high-level strategy that goes *after* the click. Listen to learn how Justin analyzes a brand new client and takes us through his revenue optimization for ecommerce brand Live Bearded.

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic

Get one month of FREE blogging from BKA Content

The eCommerce Segmentation Handbook | Sendlane

Live Bearded

Live Bearded Collections

True Beardsman Beard Kit from Live Bearded 

Live Bearded Cart Page

Live Bearded Check Out Page

Conversion Fanatics

Justin on socials

Episode 291: Are You Making This 1 Big Digital Marketing Mistake in 2021?

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Feb 1, 2021

With the iOS 14 update on the horizon, marketers can’t afford to make any mistakes in 2021. In this episode, Ralph, Amanda, and Angela Ponsford talk about what’s working for them right now. They explain how they’re preparing for the iOS 14 update (despite the announcement it won’t be here until Spring 2021), the new attribution setting inside Facebook, DigitalMarketer’s content strategy, and more. 

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

Available Jobs at Tier 11

The eCommerce Segmentation Handbook Digital Marketer

How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic

Christopher Kimball’s Milk Street

Midway Automotive

Apple to roll out awaited app tracking feature in 'early spring'

Episode 288: How ‘Intentional Authenticity’ Turned BiggerPockets Into The #1 Real Estate Investing Publisher on the Planet

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jan 26, 2021

Feeling like you’re running on the never-ending “Launch Hamster Wheel”? In this episode, founder of Deadline Funnel Jack Born explains how to get off the hamster wheel and into evergreen profits. Listen to learn the importance of strategizing a mindset shift in every webinar you run, why you need to include a story in your marketing (and what to do if you don’t have a story that perfectly aligns with your message), an example of how Deadline Funnel weaves stories into their webinars, and more.

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

Deadline Funnel

Shamwow

Perry Marshall

Jon Benson

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jan 19, 2021

The iOS update is coming and all we can do as marketers is prepare as much as possible for it. In this episode, founder of Wicked Reports Scott DesGrosseilliers is giving us more information on what to expect with the new Apple iOS update. Scott talks about what the difference will be between first-party data and third-party data, what the real benefit of all of this is for Apple, and a solution (from a tracking perspective) to avoid third-party data through iOS.

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

Wicked Reports

PlusThis

Zapier Facebook Lead Ads Integrations

Apple App Tracking Transparency 

How Apple’s iOS 14 Release May Affect Your Ads | Facebook

App Store User Privacy and Data Use

Apple Facebook Tracking Notification

Follow The Money: How Marketing Attribution Gives You a Strategic Edge

1st Party Data, 2nd Party Data, 3rd Party Data: What Does It All Mean?

What is an API?

Are you prepared for iOS14? Quiz

Wicked Reports Website

Free Masterclass: Ad Attribution and ROAS Optimization

Wicked Reports 3 Minute Demo

Episode 287: What Facebook Marketers Need to Know About the iOS 14 Update

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Jan 12, 2021

Would being the authority in your niche help your business? In this episode, VP of Growth at BiggerPockets Brandon Turner explains how BiggerPockets has grown into such an authority in the real estate space and taken over pretty much every related search term for their niche. Listen to learn how BiggerPockets built trust and credibility at scale, uses tools to monetize information, and why you need to be aware of the Dr. Oz Analogy.

RESOURCES MENTIONED IN THIS EPISODE

BiggerPocket’s Website

BiggerPocket Webinars

BiggerPocket’s Real Estate Podcast

BiggerPockets Real Estate Podcast on Apple Music

Mike LaCava’s Articles on BiggerPockets

House Flipping School

Brandon on Instagram

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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