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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Now displaying: February, 2021
Feb 23, 2021

Building campaigns for scale takes strategy. In this episode, Angela Ponsford joins Ralph to talk about how to build campaigns with the intention of scaling them to huge numbers. Listen to learn what’s new in the Facebook advertising world, what’s working well right now, and get a full rundown of The Ads Lab™ process (full episode on this coming soon).

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

Tier 11 is Hiring! | Careers at Tier 11

How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic

Get one month of FREE blogging from BKA Content

The eCommerce Segmentation Handbook | Sendlane

Facebook: About the Data-Driven Attribution model

Facebook blocks users from sharing news in Australia

Apple: IDFA iOS 14 Change Coming Early Spring

The Ad Grid: How to Build Traffic Campaigns that Convert Higher and Scale Faster

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Feb 16, 2021

Today we’re talking about something that impacts all of your marketing efforts but doesn’t *technically* involve traffic or conversions. In this episode, Ralph and Amanda talk about the 90 Day Strategy each of their teams runs through to make sure they’re on track. Listen to learn how DigitalMarketer and Tier 11 run their leadership meetings, why it keeps everyone focused and on track, and the secret behind “Big 3’s” (make sure to get your post-it notes ready).

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

Tier 11 is Hiring! | Careers at Tier 11

How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic

Get one month of FREE blogging from BKA Content

The eCommerce Segmentation Handbook | Sendlane

Traction: Get a Grip on Your Business by Gino Wickman

Good to Great by Jim Collins

Scaling Up: How a Few Companies Make It...And Why the Rest Don’t by Verne Harnish

ELITE Growth Accelerator

Episode 292: How Live Bearded Exploded Their Online Conversions with Justin Christianson

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Feb 9, 2021

Marketing focuses a lot on traffic and conversions and too little on what happens next—even though getting a new customer is much more expensive than retaining your current customers. In this episode founder of Conversion Fanatics, Justin Christianson, talks about the high-level strategy that goes *after* the click. Listen to learn how Justin analyzes a brand new client and takes us through his revenue optimization for ecommerce brand Live Bearded.

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic

Get one month of FREE blogging from BKA Content

The eCommerce Segmentation Handbook | Sendlane

Live Bearded

Live Bearded Collections

True Beardsman Beard Kit from Live Bearded 

Live Bearded Cart Page

Live Bearded Check Out Page

Conversion Fanatics

Justin on socials

Episode 291: Are You Making This 1 Big Digital Marketing Mistake in 2021?

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

Feb 1, 2021

With the iOS 14 update on the horizon, marketers can’t afford to make any mistakes in 2021. In this episode, Ralph, Amanda, and Angela Ponsford talk about what’s working for them right now. They explain how they’re preparing for the iOS 14 update (despite the announcement it won’t be here until Spring 2021), the new attribution setting inside Facebook, DigitalMarketer’s content strategy, and more. 

RESOURCES MENTIONED IN THIS EPISODE

Work with Tier 11

Available Jobs at Tier 11

The eCommerce Segmentation Handbook Digital Marketer

How To Double Your Customers, Sales, & Profits with A/B Testing | Conversion Fanatic

Christopher Kimball’s Milk Street

Midway Automotive

Apple to roll out awaited app tracking feature in 'early spring'

Episode 288: How ‘Intentional Authenticity’ Turned BiggerPockets Into The #1 Real Estate Investing Publisher on the Planet

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on Apple Podcasts and leave us a review.

Apple Podcasts not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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