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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Jun 12, 2018

What is AI, actually?

Why should you care about machine learning?

What’s on the horizon for this field and how will this impact your bottom line?

Join the experts and guest expert Mike Rhodes to discover how Google’s AI will affect you, your business, and your paid traffic campaigns in the coming months, so you can make Google’s AI work for you and not against you.

IN THIS EPISODE YOU’LL LEARN:

  • What AI is and how Google is using it to make your ad campaigns more profitable.
  • How to use Smart Bidding in AdWords and what options to select for your type of business.
  • The number of conversions you need to maximize Google’s AI.
  • Will AI make PPC management agencies obsolete?
  • Ways you can combine AIs to improve your business.

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.

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