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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Dec 11, 2018

Oli Billson is back to talk more about his FSMC Formula. But this time, Oli takes it beyond that initial conversion and talks about how to use this formula to keep the customers who have clicked. He goes over how to use the FSMC Formula to prevent this “follow-up failure.”

He also teaches you how to create a campaign and how to score leads so you can focus on users with the highest chance of conversion.

In This Episode You’ll Learn:

  • How the FSMC Formula will help you even after you get your leads
  • What “follow-up failure” looks like and why you want to prevent it in your business
  • An example of the FSMC formula in the wild that will help you shape your own campaign
  • How to create contingencies around asking “if they do X, then we do Y,” and “if they don’t do X, then we do Z”
  • How to differentiate great leads from poor leads using a lead scoring strategy
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