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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Jul 14, 2020

In the first part of this two-part episode, Rita Ainsworth, a Director of Media Buying at Tier 11, explains Steps 1-4 of the Facebook ads process she’s used to sell over $16 million in online courses. She’ll give examples of places to research your customer avatar, how to set up your targeting, write great copy, and choose the right ad creative.

RESOURCES MENTIONED IN THIS EPISODE

Canva

Rev

Cold Traffic SOLVED!

Tier 11 on Instagram

Work at Tier 11

Episode 233: How to Build Campaigns for Massive Scale Using The Ad Grid

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