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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Mar 8, 2016

This week the experts are joined by Kim Walsh-Phillips to share how offline businesses can harness the power of Facebook advertising. If you have a product or a service and you’re not on Facebook, you have to start considering it as a viable platform, not only just for direct response, but for brand, ROI and more.

Look for Kim’s downloadable slides in the podcast notes (digitalmarketer.com/podcast) to see the exact ads used in the B2B case studies she shares, as well as the campaign blueprint discussed in the episode.


IN THIS EPISODE YOU’LL LEARN:

    •    The biggest misconception in B2B advertising (<< you may be guilty of this yourself).

    •    
    •    How to capture a qualified lead and put them into your marketing campaign so you can turn them into a sale. (Are you making the most of your first entry point?)

    •    
    •    When and how to deploy the “ACE” campaign to your prospects over Facebook ( << Kim uses this in all local and offline business campaigns).


LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

    •    Episode 28: 7 Ways to Grow Local Businesses Using Paid Traffic

    •    Kim’s Show Slides - Ad campaigns and blueprint included

    •    Elite Digital Group

    •    Free chapter of “No BS Guide to Direct Response Social Media Marketing”

    •    Facebook Sales Strategies podcast



Thanks for Listening!




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