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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Mar 29, 2016

In Episode 38 of Perpetual Traffic, you’ll get the exact 4-step strategy we used to launch our podcast. We’re sharing how we got started, the mistakes we made, and how we’ve made it to 430,000 downloads – that’s about 11,000 downloads for each episode! 

Download the slides in the podcast notes and follow along – you’ll find examples of how we continue to generate buzz for the podcast in Slides 46 and 47. 

IN THIS EPISODE YOU’LL LEARN: 

  • The 4-Step process that launched Perpetual Traffic to #1 in the iTunes business category (<< This process got immediate results – as in we saw the #1 spot on day one of launch)!
  • How to keep and grow your rankings after the initial eight weeks (<< If you want your podcast to have a long and fruitful life, this is a necessary step).
  • The power of using “Breadcrumbs”, references and miniseries podcasts.
  • How to set up pillar episodes for your podcast (<< This will be the foundation of your podcast).
  • How to create a diversified distribution schedule that will avoid download peaks and valleys, while delivering the consistency iTunes wants.

 LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

BuzzSumo

Google Keyword Planner

LeadPages – Podcast Landing Page Template

Molly’s Traffic & Conversion Summit 2016 slides

Press and hold link to visit the page

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