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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Sep 6, 2016

Just starting out with Facebook Ads Manager? Operating on a tight budget? You don't want to miss this episode.

 

Molly, Ralph, and Keith each take you through their start-from-scratch approach using only $100 in Facebook ad spend in three different core industries: local or service based businesses, physical product (ecommerce) businesses, or digital/informational product businesses.

 

IN THIS EPISODE YOU’LL LEARN:

Local:

  • The two types of ads (and the time frame) to run for local businesses.
  • How to show off the biggest asset of your business (<< This helps to showcase your company's personality and entice people to visit your location).

 

Physical Product:

  • The best strategy to get conversions on Facebook (<< And it's also the fastest way to turn a losing campaign into a winning campaign).
  • The 3-Step formula to get people to buy your product.

 

Digital Products:

  • The two main funnels to start with.
  • The two types of campaigns, the two kinds of ad copy, and how to break down your audiences into different ad sets.

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Camtasia - Record a video of what’s on your computer screen.

ScreenFlow - Record any part of your monitor while also capturing your video camera, iOS device, microphone, multi-channel audio device, and your computer audio.

Fiverr - Get logo design, marketing services, whiteboards and more, starting from only $5.

How Dollar Beard Club generated 127 million Facebook video views, earning over $1 million a month.

How to Use Facebook Advertising to Grow Your Local Business - There's no better way to advertise for local business than using Facebook advertising. Use these 4 ways and generate more traffic through your door.

Episode 01: The Future of Paid Traffic - Learn why online traffic is just like rice.

Episode 43: Ryan Deiss Shares 4 Steps to Crafting and Optimizing the Perfect Offer - Follow the 4-Step process to get the biggest leverage points to turn a losing campaign into a winning campaign – without being the Don Draper of copy writing or having to change your bidding or targeting.

Episode 45: 5 Proven Facebook Offers that Convert - The Perpetual Traffic experts reveal the “secret sauce” to 5 proven Facebook offers that work, and how you can implement each offer.

Episode 56: How DollarBeardClub.com Generated 100 Million Video Views in 13 Months - Chris Stoikos, co-founder of Dollar Beard Club, joins the experts to discuss his approach to making viral videos and creating a “tribe” of loyal customers.

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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