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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Sep 13, 2016

Join the experts as they explain recent Facebook updates, how they're using them, what you need to be aware of, and how you can capitalize on the updates.

 

Learn which updates can save you money, which can trip you up, and which can increase video completion rates.

 

IN THIS EPISODE YOU’LL LEARN:

  • What Molly found from running tests on the newer conversion window option (<< This can save you money).
  • How Facebook Post Reactions could trip you up.
  • The video aspect ratio Dominate Web Media is using for mobile that's reduced cost per conversions by 30% (<< They're also seeing more impressions and longer video views with this, allowing them to scale more).
  • Which video ratio is generating higher video completion rates, and how to implement it (<< See the full breakdown of the video aspect ratios in the resources of the show notes).

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 54: 4 Facebook Ad Troubleshooting Tactics to Improve Conversions

What Video Ad Length is Best on Facebook?

Facebook Will Show Bigger Vertical Videos in Your News Feed

Facebook Vertical Video Ads Just Went Live and Are Evidently Producing Great Results

Video Aspect Ratios:

  • Standard HD Facebook Video: 16:9 Ratio (1920 X 1080 Pixels or 1280 X 720 Pixels)
  • Square Video: 1:1 Ratio (600 X 600 Pixels)
  • Vertical Video: 9:16 Ratio (1080 X 1920 or 720 X 1280)

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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