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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Sep 20, 2016

Ezra Firestone is back with the Perpetual Traffic experts, and he's sharing the Facebook video funnel that sold over 84,000 units in three months (Find his funnel in the show notes resources at digitalmarketer.com/podcast!).

 

Ezra details numbers, video views, retargeting, and much more. Listen to discover how you can imitate his funnel that generated three million video views at 23¢ a view!

 

IN THIS EPISODE YOU’LL LEARN:

  • The concept that has helped Ezra's business make eight figures.
  • The extra steps Ezra adds to his retargeting strategy, which allows him to successfully scale a campaign.
  • The three advertising assets Ezra would employ on a budget of $50/day (<< This is an easy funnel for marketers just starting on Facebook to replicate).
  • A "sneaky" retargeting trick to give your product the best chance at converting.
  • Why a video is the perfect top of funnel conversion asset.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Launch Grid

Ecommerce Marketing Mastery Certification

Feedly

Episode 17: Ecommerce + Paid Traffic: Ezra Firestone on Physical Product Traffic Campaigns

Episode 56: How DollarBeardClub.com Generated 100 Million Video Views in 13 Months

 

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Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

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