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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Oct 4, 2016

From using the wrong messaging to not testing different images, these six major Facebook ad mistakes could cost you. Listen in as the experts break the mistakes down and advise on how you can fix them. With some adjustments to your ads, you'll see your ROI increase.  

 

IN THIS EPISODE YOU’LL LEARN:

  • Where to place your Facebook ad to increase your frequency and to build your brand.
  • What to do when your audience is getting "burnt out" from your ads (<< this can improve relevance score, impressions, and results!).
  • Where you need to be broad, and where you need to be specific when targeting your potential audience.
  • What objective you should use for your Facebook campaign.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Episode 30: Ad Targeting: A B2B & B2C Case Study

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Episode 64: Donald Miller Shares 7 Proven Story Formulas for Sharpening Your Marketing Message

 

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Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

 

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