Info

Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
RSS Feed
Perpetual Traffic
2021
August
July
June
May
April
March
February
January


2020
December
November
October
September
August
July
June
May
April
March
February
January


2019
December
November
October
September
August
July
June
May
April
March
February
January


2018
December
November
October
September
August
July
June
May
April
March
February
January


2017
December
November
October
September
August
July
June
May
April
March
February
January


2016
December
November
October
September
August
July
June
May
April
March
February
January


2015
December
November
October
September
August
July


All Episodes
Archives
Now displaying: Page 1
Oct 25, 2016

In the previous episode, the experts examined the Why of video ads. Now, the PT crew will explain the How of video ads by detailing: the specifics of producing your video campaigns, the three key elements to creating winning video ads, as well as new Facebook video features and how to use them to your advantage.

 

While this episode focuses on Facebook video ads, these strategies can be applied to other platforms, including YouTube and Instagram.

 

IN THIS EPISODE YOU’LL LEARN:

  • The video format Dominate Web Media is seeing a 30-50% increase in ROI.
  • The effective video ad strategy for short video ads of 30-60 seconds (<< This can get your message across without people hitting “unmute”).
  • How to make your video ads shareable.

 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Contagious: Why Things Catch On by Jonah Berger

The Wizard of Ads by Roy H. Williams

Youtility: Why Smart Marketing is About Help Not Hype by Jay Baer

Zenreach video

Squatty Potty video

Dominate Web Media’s free download that shows the 3-Step Process

Episode 62: 5 Critical Changes to the Facebook Ads Platform

Episode 63: How Ezra Firestone Sold 84,583 Jars of Face Cream Using Video Ads

Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads

 

Press and hold link to visit the page

Show Page Notes

 

Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!

0 Comments
Adding comments is not available at this time.