Chris Mattock, CEO of FlowMotion Agency, joins the experts to detail how boosting posts in Facebook has been “game-changing.” Listen to learn the strategy and the targeting they use to vet and test posts before they become Facebook campaigns, so you can gain momentum to scale your campaigns, build-up your fanbase, and generate more customers.
IN THIS EPISODE YOU’LL LEARN:
- What DJing and Facebook ads have in common and how this simple analogy can help you keep your audience engaged.
- How FlowMotion Agency is using Facebook boosted PPE posts to generate conversions at a fraction of the cost of the Website Conversion Objective.
- The 3-Part process FlowMotion Agency uses to create a Facebook ad with a high relevance score (« and how you can apply it to your strategy).
- The audience size FlowMotion Agency targets to keep cost per acquisition (CPA) low.
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
Episode 49: Boosted Posts: Microtargeting and Other Advanced Uses of Facebook’s “Easy Button”
Episode 51: How to Generate Traffic, Leads, and Sales with Social Media
Episode 67: The Proven 3-Step Formula to Transform Your Business with Video Ads [Part 1]
Episode 68: 3 Elements of High-Converting Video Ads [Part 2]
Episode 69: How to Structure a High-Converting Facebook Campaign
Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns
Press and hold link to visit the page
Show Page Notes
Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!