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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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May 7, 2019

Anyone struggling with Facebook advertising right now is probably running their ads like it’s still 2015.

What worked in Facebook advertising when we published Episode 1 of the Perpetual Traffic Podcast four years ago isn’t what works today as we publish Episode 200. In this episode, we focus on getting you back on track and up-to-date with the latest changes and features inside the Facebook ad platform.

IN THIS EPISODE YOU’LL LEARN:

  • The Facebook changes—after July 2015—that have continued to get the best results
  • Why The Michigan Method™ doesn’t work as well as it did in 2016
  • The reason why simplification of audiences is essential to Facebook ad success in 2019
  • Why the ideal audience size has changed from 400,000–1MM and now 4–40MM
  • How separation of placement is triggering “The Breakdown Effect” in your ad campaigns
  • The big differences in retargeting audiences today versus 2015 and how engagement audiences are the key

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Measure Results In Ads Manager | The Breakdown Effect

Episode 71: The Michigan Method: A Strategy for Scaling Ad Campaigns

Episode 198: 5 Facebook Updates You MUST Know Right Now

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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