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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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May 21, 2019

Two marketing worlds collide as Ralph talks with returning guest Brett Curry, CEO of OMG Commerce, about marketing on the top ad platforms, like Facebook, Instagram, Youtube, Google, and Amazon.

Based off a shared client, Ralph and Brett have realized just how well Facebook and Instagram ads work with Youtube and Google ads. Ralph has seen a 10x (PLUS!) increase in ad spend and Brett has increased his Google spend to 3x. Their client is seeing a serious ROAS, and in this episode, they’re going to show us how to get the same results.

IN THIS EPISODE YOU’LL LEARN:

  • What attribution to strive for when using Google, Youtube, Facebook, and Instagram campaigns together
  • Why you should use top-level ad platforms (Facebook, Instagram, Youtube) for consumers that aren’t aware of the problem your product solves
  • Why to use an in-market audience, a custom intent audience, an affinity audience, demographic targeting, and contextual targeting—and when to use all of them
  • The 3 questions Brett asks when creating campaigns—what’s the nature of the product, what’s the budget, and what assets do we have access to?
  • How Brett approaches cold traffic vs. his retargeted audience
  • The foundation of a great cold traffic video campaign—90 to 180 second length, a hook in the first 5 seconds, fast-paced, benefit oriented, testimonials, and a strong call to action
  • Who you can and can’t retarget on Google depending on how long they’ve viewed a video—the billable point for different video lengths
  • What to know about advertising on Amazon and why marketers are calling it a “Marketer’s Dream”

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

The Ultimate Guide to Google Shopping

eCommerce Evolution on iTunes

OMG Commerce

Tier Eleven

Brett on LinkedIn

Brett on Twitter

Episode 147: The 4 Pillars of Advertising on Google

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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