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Perpetual Traffic

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
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Jun 11, 2019

This week we’re talking about something in advertising that gets glossed over too often and isn’t focused on enough. Creating the right hook for the right audience.

One of the most important—yet forgotten—elements of a Facebook ad is the hook. In this episode, Ralph and Molly talk about how to create a hook and why it all starts with the customer avatar. They’ll walk us through their case studies, explain their strategies for deep diving into avatars, and go over the importance of testimonials.

IN THIS EPISODE YOU’LL LEARN:

  • An example of creating a hook for different yoga enthusiast avatars
  • Why market-centric businesses and product-centric businesses can’t have the same type of hook
  • How to research your avatar and use Facebook to find their interests
  • The hooks Molly is using for her client selling planners
  • How long you should be doing customer avatar research and why it’s the bread and butter of marketing
  • Two places to find hook ideas: previously successful Facebook ads and Facebook page posts
  • The 3 primary hooks Molly uses: average day, emotion, and logic

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

Breakthrough Advertising by Eugene M. Schwartz

Customer Avatar Worksheet

The Modern Publisher’s Customer Persona Canvas

The Before & After Grid: 20 Minutes To Boost Your Sales & Marketing Copy

Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale

Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review.

iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.

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